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Event Details
Join us Tuesday, January 17, 11:30–1:00 for a look back + a look ahead with Bruce Hetrick.
Last Summer, one headline sent a jolt through the Indianapolis communications community:
PR firm Hetrick Communications closing shop
According to an August 30, 2011 article in the Indianapolis Business Journal, Bruce Hetrick was closing one of the largest PR firms in Indianapolis due in part to changes in the PR/marketing field.
But there’s always a story behind the story. And all good stories have an epilogue.
For our first event of 2012, Bruce Hetrick will share:
- Lessons learned from leading a successful PR firm for 18 years.
- Insights on the changing public relations and marketing landscape.
- His plans for the future.
Join in the conversation with Bruce and other communications professionals about what lies ahead.
About our Speaker | Bruce Hetrick, APR, Fellow, PRSA
A Phi Beta Kappa graduate of Indiana University, Bruce Hetrick has built a distinguished public relations career. During his 30 years in the profession, he’s been:
- Press secretary to the mayor of Fort Wayne
- Vice president of a New England advertising and PR agency
- Head of communications for Methodist Hospital
- Founder and CEO of Hetrick Communications
- An award-winning columnist for the Indianapolis Business Journal
In August 2011, Bruce announced that he was closing the firm he founded and headed for 18 years. He’s now a visiting professor for the IU School of Journalism and head of a solo practice he calls Power Appeals, Inc.
Bruce gives lots of his time to community organizations and causes. He’s been a strong advocate of smoke-free workplace laws throughout the state and nation. He serves on the boards of Americans for Nonsmokers’ Rights, the American Nonsmokers’ Rights Foundation, the Indiana Repertory Theatre, United Way of Central Indiana, the ACLU Foundation of Indiana, the alumni board of the IU College of Arts and Sciences and the development board of the IU Simon Cancer Center.
Bruce has won many awards for his work and his volunteer efforts, including the IABC Gold Quill, the PRSA Silver Anvil and the IBJ Health Care Heroes award.
Attendee List
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When & Where
Franklin University
8415 Allison Pointe Blvd
Indianapolis,
IN 46250
Tuesday, January 17, 2012 from 11:30 AM to 1:00 PM (ET)
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Hosted By
IABC Indianapolis
The Indianapolis Chapter of the International Association of Business Communicators (IABC) is a long-thriving nonprofit group of more than 100 marketers, designers, writers, and all types of professional communicators. Members, non-members, and students are welcome.
